Decent Law Firm Unveils New Slogan and Logo, Embarking on a Customer-Centric Brand Transformation
Decent Law Firm announced on July 3 that it has launched a new slogan and logo as part of a comprehensive rebranding initiative. This transformation reflects the firm's commitment to strengthening its legal service framework for the digital era, building on three years of accumulated expertise and robust growth.
New Slogan: “Where Your Answers Await, Decent”
The newly unveiled slogan, “Where Your Answers Await, Decent,” encapsulates the firm’s philosophy of being the first legal partner that comes to mind when clients need support the most.
In addition, Decent introduced a new brand message: “Different, Add, Knock.” This message highlights the firm’s approach of asking unique questions, delivering value beyond legal solutions, and persistently seeking answers—even when faced with seemingly insurmountable challenges.
Enhanced Logo for Greater Trust and Professionalism
The newly designed logo harmoniously integrates the English “DECENT” and the Korean name, emphasizing both professionalism and trust. The design has evolved from its previous sleek style to a more stable and traditional look, ensuring high readability and visibility across digital platforms.
Leadership Comments on the Rebranding
Managing Partner Hyunsoo Jin stated, “Since our founding, Decent has experienced explosive growth year after year. This rebranding marks a pivotal moment to refine our internal systems and elevate our external communications. We will continue to evolve as a flexible and trusted brand across diverse legal fields.”
Managing Partner Pureun Hong added, “A brand ultimately embodies philosophy and attitude. Decent will further clarify its direction as a law firm that listens attentively to clients’ questions and strives to find answers together.”
Expanding Global and Digital Legal Services
Decent Law Firm has recently expanded its advisory scope to cover international matters in the United States, Japan, China, Singapore, the Philippines, and more—strengthening its global legal services for corporate overseas expansion, international contracts, and dispute resolution.
Notably, the firm is building a distinct competitive edge by offering comprehensive and strategic legal counsel tailored to the rapidly evolving legal landscape of digital industries, including AI, ICT, blockchain and digital assets, content/media, and fintech.
