KakaoTalk neglects misleading banner ads with exaggerated profit claims.
With approximately 41.45 million active users in May, KakaoTalk is indiscriminately attracting gambling-like advertisements to generate banner ad revenue. Particularly, exaggerated advertisements from services like "Random Box" on the Wooju Market suggest that consumers could win luxury items, which calls for special caution from users.
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Hyeonsu “Elliot” Jin, managing partner at Decent Law Firm, stated, "Advertising products that are not actually provided as if they can be won through a random box, or omitting negative customer reviews and fabricating false 'satisfied' reviews, violates the Act on the Consumer Protection in Electronic Commerce. This requires caution."
Advertising that exaggerates the features of a product to boost sales is considered misleading, and advertisements using information that is not factual are classified as false advertising.
